The guy runs Isis started as a small pawn rolled up in a drug bust we put him in a camp and when he got out he said to the guard see you in new York.
He is using military/ business tactics
For military he recruits young and gives good equipment he makes these guys think they can wipe out the scum( westerners) off the globe
For Business he has a ranking value system the higher the kill the higher the pay out
We have yet to see a terrorist organization work they way
And in that he is steam rolling the middle East the viedos are not as much about scare tactics as it is a message that no one can stop him
That's the biggest problem he has got the hearts and minds of them in a way we never could have